Packaging for new 'All Natural' Popcorn Brand

Food & Drink

Naturally Home Grown Foods

https://hardbitechips.com/

Pop Your Sox Off

Naturally Home Grown Foods Ltd. is looking to add it’s first product line outside of the company’s successful kettle fried chips line, marketed under the Hardbite brand name. With a goal of tying this new line to brand elements of our anchor Hardbite brand, we are looking to launch an all natural ‘Real” popcorn into the snack market in a 130g and 13g snack-size format. We hope to associate this new brand with Hardbite and the company’s overall tagline of “Explore What’s Real”. This new “better for you” line of popcorn will be cooked in avocado oil, and be launched with three flavors : Plain Salted, Real Movie Theatre, and Real Canadian Cheddar.

The target market for this are health and quality focused consumers looking for a guilt free snacking experience. Label readers, natural aisle shoppers, natural retail buyers. Appreciate high quality Canadian made snacks. Young Educated Millennial Moms Persona • Active, healthy lifestyle (is active, exercises, and explores the great outdoors) • Young children • North American Consumer • Higher Income • Loves snacks but cares about health. Shops Natural Section within Mainstream grocery stores, or shops at local, independent food stores. • Higher Consumption of Popcorn • Socially engaged and active • Online and engaged in social media • Looking for new products and willing to try new things • Sets the “cool” factor for younger and older females • Prefers salty snacks • This is “mom’s treat”