Create a box packaging design for an Outdoor Prepping brand

Sport

Ready Coyote

Firewand

The Firewand is a tool to help preppers, campers, hikers and the general outdoorsman/woman to start a fire in all conditions.

Company Overview: The "Ready Coyote" brand is a manufacturer of high-quality and multi-purpose outdoor survival gear for the outdoor prepper. The brand values include self-reliance, lone-wolf mentality, and confidence. Design Objective: Create a packaging that show the product and its benefits. It captures the essence of the "Ready Coyote" brand, which is all about preparedness, survival, confidence, agility, self-reliance, and the outdoor prepper lifestyle. The packaging should be unique, recognizable, and memorable, conveying the idea of a reliable and versatile brand. This will be the first packaging that we will do for this new brand. Target Audience: The target audience for the "Ready Coyote" brand includes outdoor enthusiasts, hikers, campers, hunters, and survivalists who value quality, durability, and versatility in their gear. Design Elements: Follow the brand guideline attached to this brief. The font should be simple, legible, and bold to emphasize the brand's strength and confidence. Brand Message: The "Ready Coyote" logo should convey the brand's message of being prepared, reliable, and versatile, inspiring confidence in outdoor preppers that they can face any challenge with the right gear. The logo should represent the brand values of self-reliance, agility, and lone-wolf mentality, communicating a sense of independence and resourcefulness. Logo Usage: The logo should be designed to work well in various formats, such as on a website, social media, product packaging, and printed materials. It should be scalable, allowing it to be used in both small and large sizes without losing its quality and legibility. Competitor Analysis: Take a look at other brands in the outdoor and survival gear market to get an idea of what designs and styles are already being used, and strive to create something unique and distinct that stands out from the competition. Final Deliverables: The final logo design should be delivered in vector format, along with any supporting graphics or design elements used in the logo. The logo should be available in various file formats, such as EPS, AI, PNG, and JPG, and in different sizes and resolutions suitable for various platforms and applications.

We are currently splitting a brand: www.theatomicbear.com into Ready Coyote and The Atomic Bear. The Ready Coyote brand will be for wilderness prepping and survival. This is a short video showing how the product is used: https://www.youtube.com/watch?v=NhPHBvmg0gQ Link to product photos: https://www.flickr.com/gp/138960312@N07/9d3Q509T45 We need instructions pictures and a placeholder for a qr code where the instructions will be given on the back. See instructions images (artwork) in the attached files.

The word Firewand is a one-word. And the product needs to be shown in the front panel.

External size: 11 cm x 5.5 cm x 1.7 cm